How It Works

  • Step by Step

    Step by step guidance through the entire process from planning your first product to launching your first course

  • Learn anywhere

    Lifetime online access on any device. Watch on your phone, laptop or tablet

  • Earn a second income teaching martial arts online

    Watch the videos, apply the lessons and start earning a second income sharing your passion for martial arts online

How To Plan, Build & Launch Profitable Online Courses


Teaching online offers many benefits for martial arts instructors including leaving a legacy, sharing your passion with more people and supporting your student's development. 

But perhaps the biggest advantage of selling online is that it gives you back your time and energy because you no longer have to physically teach classes to earn money. 

This may not be an issue if you are new to teaching martial arts but believe me once you have done 20 years plus you really start to take this stuff seriously.

The injuries start to mount up, your energy drops and other things (like your family) need your attention.

The problem is if you don't teach you can't earn and that means you will have to teach until you die. 

But if you create an online product you can sell it over and over, at any time of the day or night for the rest of your life with zero effort from you. 

That is amazing and believe me it feels fantastic when you sell your first product when you are fast asleep. 

That was a massive light bulb moment for me!

My Online Journey

My name is Matt Chapman and six years ago (when I first started learning about teaching online) I knew nothing about tech and struggled to understand even simple things. 

I tried learning everything I needed to know myself but realised I was getting nowhere and needed help. Over the next few years I spent well over £12,000 getting trained and educated by many experts in online marketing. 

Eventually, after five years hard study, I cracked the code. The technology improved, new software was created (that actually worked) and I finally learnt how to market and sell online. 

I started to make more money online than I did through my school of 400 students.

In fact after running for five years I sold my full-time martial arts school to focus entirely on teaching online and at seminars.

Many of my friends in the industry started to ask how I did this so we got together over a few beers and I ran them through the process. 

One suggested I should teach other instructors to do the same and "Teach Your Passion Online" was born. 

I started teaching regular seminars around the UK teaching martial arts instructors how to plan, build and launch their online courses. 

(Teaching a seminar to martial arts instructors about creating online products)

Over the last year, I kept getting emails and messages from instructors around the world who want to learn about creating online courses but can't attend my live workshops (especially due to the pandemic)

This is why I decided to create this online version of my live seminar.

This course contains my condensed experience from the last six years building a six figure online business. 

I've edited and refined the information so that there are no unnecessary steps. Everything has been streamlined and simplified so you can take action quickly and easily. 

I don't use any "techno" jargon or try to make simple things complex. I want you to succeed quickly so that you can also share your passion with more people and make money online. 

It took me six years, thousands of pounds and many late nights to master everything you are about to learn but I've made it A LOT easier for you to understand and implement.

What took me six years, could take you less than a year.

Online Support & Like A Minded Community

When you join you will also get access to my private Facebook group with 600 other martial artists who are all working hard to launch profitable online courses. 

Here we answer problems, offer support and celebrate successes. 

I will personally be available EVERYDAY inside the Facebook group to answer your questions and help you overcome any obstacles

This course will also continue to evolve. 

When I learn something new I will add it to the course so you will get cutting edge tips & tactics and be able to refer back to it for years to come.

I want this to become the ONLY resource you need to create a successful online business. 

If you have ever thought about creating online courses but have no idea where to start this course is the answer!

I look forward to seeing you on the inside


How This Course Works

The course is divided into 8 online modules. Each module contains video training, live seminar footage, notes and a workbook that will guide you step by step.

  • Module 1. Basic Concepts

  • Module 2. The 3 Steps To Selling Online System

  • Module 3. Finding Your Customers Online

  • Module 4. Simple Software Stack

  • Module 5. Sales pages

  • Module 6. Protecting Your Content

  • Module 7. Summary & Next steps

  • Module 8. BONUS resources

Course Reviews

5 star rating

Teach Your Passion Online is Excellent

Sarah Gerace

This course is excellent. I’ve been researching this topic and have even built my online academy to about 90% finished before beginning this course—and I fin...

Read More

This course is excellent. I’ve been researching this topic and have even built my online academy to about 90% finished before beginning this course—and I find the material here to be really useful and, for me, helpful and confirmatory of all that I’ve done this far. I feel this course will help guide me to the finish line!!!

Read Less
5 star rating

Teach Your Passion Online

Richard Jones

Another absolutely clear and deeply valued informative course, of world class professional curriculum from Matt.

Another absolutely clear and deeply valued informative course, of world class professional curriculum from Matt.

Read Less
5 star rating

Great resourse

Steve Griffiths

Very well structured and informative, even for those experienced in teaching. Matt has a very good / natural coaching style.

Very well structured and informative, even for those experienced in teaching. Matt has a very good / natural coaching style.

Read Less

Whats Inside The Course

  • 1

    Coronavirus & Your Options


  • 2


    • Welcome


  • 3

    Module 1: Basic concepts

    • Module 1: Manual

    • Introduction

    • Why I set up my online business

    • Five reasons why you should sell online

    • Why people will buy from you

    • Will people pay?

    • Why think small

    • Module 1 Action Steps

    • Resources

  • 4


    • BONUS: Seminar Footage 1: Expertise

  • 5

    Module 2: Three steps to selling online

    • Module 2 Manual

    • Simple Selling System

    • What will you sell online

    • Who will you sell to?

    • Choosing products

    • DVDs

    • eBooks

    • Downloads

    • Online courses

    • Module 2 Action Steps

    • Resources

  • 6


    • BONUS: Seminar Footage 2 (Three steps to selling online)

    • BONUS: Seminar Footage 3. Who

    • BONUS: Seminar Footage 4. Where

    • BONUS: Seminar Footage 5. DVDs

    • BONUS: Seminar Footage 6. eBooks

    • BONUS: Seminar Footage 7. Downloads

    • BONUS:Seminar Footage 8. Online Courses

  • 7

    Module 3: Finding customers

    • Module 3 Manual

    • Module 3.1 Manual

    • Know, like & trust

    • Email marketing

    • Social media

    • Facebook 1

    • 19. Facebook 2

    • Facebook 3

    • Facebook ads

    • You Tube

    • Module 3 Action Steps (part 1)

    • Module 3 Action Steps (part 2)

    • Online Resources

  • 8


    • BONUS: Seminar Footage 5. Know, like & trust

    • BONUS: Seminar Footage 10. Traffic Sources

    • BONUS: Seminar Footage 11. Raving Fans

  • 9

    Module 4: Software you need

    • Module 4 Manual

    • Four essentials

    • Where to sell from

    • Website options

    • Online course platforms

    • Shopify

    • Payment processors

    • Module 4 Action Steps

    • Resources

    • Using editing apps on your phone

  • 10

    Module 4a: Using Thinkific To Build A Course

    • Thinkific dashboard walk through

    • Thinkific website builder walk through

    • Thinkific landing pages walk through

    • Thinkific setting course price & getting paid

  • 11

    MODULE 4b: Live-streaming

    • Live-streaming platforms

    • What you will need to livestream

    • Resources

  • 12


    • BONUS: Seminar Footage 12. Platforms

    • BONUS: Sendowl Demo

  • 13

    Module 5: Sales pages

    • Sales page design

    • Online marketing concepts

    • Product ecosystem

    • Pricing

    • Module 5 Action Steps 1

    • Module 5 Action Steps 2

    • Module 5 Action Steps 3

    • Module 5 Action Steps 4

    • Online Resources

  • 14


    • BONUS: Seminar Footage 13. Payments & Sales Pages

    • BONUS: Seminar Footage 14. Sales concepts

    • BONUS: Seminar Footage 15. Ecosystems

    • BONUS: Seminar Footage 16. Pricing

  • 15

    Module 6: Trademarks & IP

    • Module 6 Manual

    • Thieves

    • Intellectual property

    • Module 6 Action Steps

    • Resouces

  • 16


    • BONUS: Seminar Footage 17. Copyright & IP

  • 17

    Module 7: Summary & Next Steps

    • Module 7 Manual

    • Summary

    • Next steps

  • 18


    • BONUS: Seminar Footage 18. Success story

  • 19

    Module 8. Extra Resources

    • Module 8 Manual

    • 36. Useful links

    • 38. Recommended reading list

    • Online Resources

  • 20

    Need My Help?

    • Need some help???

What Other People Say About The Course